eCommerce Is All About Operations

I assume most people think of eCommerce as setting up a fast online store and beginning to drop shipping on Shopify or the opposite spectrum of behemoths such as Amazon and Wayfair.

The big eCommerce firms, such as Amazon, Wayfair, etc., are very business-driven companies. The truth is that you have to recognize that it’s an operations play, not a marketing and branding play, to be successful with eCommerce. The reason why eCommerce is popular, to begin with is that it allows you to optimize an infrastructure at low or high value rates to sell easily to a large audience. For the consumer, it’s also incredibly convenient if the operations are sound. With excellent operations management, the only way to accomplish this is.

Major essence of ecommerce operations

Shipping & Fulfillment

Without any form of shipping and fulfillment plan, you can’t run an eCommerce site unless you sell digital goods. How are you going to deal with this? With a third party, with your storage facility? What are the shipping carriers that you use?

shipping and fullfillment

Multi Warehouse

You are happy to bring product out quicker from different locations. It’s hard to ship efficiently from one warehouse alone. How do you get this optimized?

Multi Warehouse

Payment Methods

How payments are captured and treated. Will you have special terms of payment for various customer types?

Payment Methods

Customer Service, Refunds, & Orders

Any order is unlikely to go perfectly. You may have requests for customer support, refunds, and several other problems you have to handle with orders.

Customer Service

Inventory Management

How do you handle inventory on several different platforms and keep up with satisfactory inventory?



eCommerce also results in several small transactions, so that there is not too much manual reconciliation of orders requiring effective integration with a financial tool.



It’s doubtful that just selling on your own platform would do you good. Via its website, in-store and markets such as Amazon, eBay, Walmart, etc., most eCommerce companies sell This needs complicated tasks and the efficient use of platforms like ChannelAdvisor.


Catalog & Content

It is extremely unlikely that you can get a lot of sales without a great mechanism for providing high-quality content on the product page, category pages, and other content pages. This could involve combining content such as Etilize or other content providers with product structures such as a PIM or other forms of aggregating content.


Great User Experience For Easy Buying

It’s easy to get caught up in design and design, but I think it’s more important to concentrate on practical design than pure aesthetics. How quick are users able to get to and purchase what they want? How quick is it to purchase? How many clicks does it take and what they get is transparent and when? UX has so many complexities that include an organizational mentality so that the client is updated along the way.



Your e-Commerce will become an operational nightmare if you start selling overseas. Some of the basic obstacles are multi-currency, multi-language, various websites, new ways of shipping and payment, etc.



With all the complexities of state and local taxes, you would need an application like Avalara to simplify taxes.


Marketing Needs Value

Via a great product, ease of use shopping experience, cost-effective shipping/delivery and great customer service, the site has to provide value. A great value is easy to sell, but it’s hard to market anything that isn’t. I see too many sites that, compared to shopping on Amazon etc, simply have no real value proposition.



No platform can do it all on its own. Most sites need several different integrations for payment, delivery, ratings, incentives, etc. via third party systems. In some cases, integration can be easy, but ultimately you need quality integration partners and strategies using iPaas tools such as Celigo to scale the business.

multi platform

Software Development

It often takes quite a bit of software development to scale efficiently to build up operations through eCommerce. Building a great software team is all about task management operations, effectively managing development operations, and other operational tasks. In the end, it’s an operations company.

sw development

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